Jie Liao is a Taiwanese designer and also an open-minded optimist. His work range from industrial products, crafts, digital art or so, focusing on sustainability, nature, and the dynamic interaction between artifacts and human.



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︎︎︎ Contact : jiejlliao@gmail.com
︎︎︎ CV ︎

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2013 - 2017 

The Spark —
Challenging the Norm

Jie’s design journey began with a rebellion against the status quo. During university, he was driven by an intense curiosity to look beyond traditional industrial design. Instead of focusing solely on the "shape" of objects, his graduation project challenged sensory boundaries by creating an "Air-Cannon Taiko."

This project transformed the vibrations of a drum into visible "air rings," merging physical action with visual impact to explore a completely new sensory experience. The work stood out among thousands of graduates, winning one of only five major design awards in Taiwan that year and was featured in the book 《Design 3.0》. This experience planted a seed: design isn't just about styling—it’s about questioning the essence.

2017 - 2021 

Exploring Manifesto —
Bridging East and West

After graduating, Jie realized that while his technical skills were solid, he lacked a systematic way of defining a good design. This led him to the Royal College of Art (RCA) in London. Based on his potential, he was awarded a prestigious full government scholarship worth £40,000 (covering both tuition and living expenses)—a grant given to only one recipient per year.

At RCA, Jie experienced a powerful collision between Eastern practical training and Western strategic thinking. He discovered that his creative practice is most effective when applied within a in-house context. This was proven during a collaboration with the Swiss watch brand Horage, where his insight-driven proposal won the competition and was successfully mass-produced two years later. During this time, he learned the art of turning "provocative ideas" into "feasible reality."

2021 - 2025

Creating Impact —
From Product to Culture

Joining ASUS, Jie put his accumulated experience to the test in the high-stakes world of consumer electronics. Over these 1,460 days, he practiced his "3D Design Philosophy":

• Point: Mastering the Craft

Jie led the end-to-end development of four laptops, taking them from concept to mass production. By balancing DFM/A (Design for Manufacturing) and cost constraints, he ensured the original design intent was carried through to the final product. His work won several international awards, including iF, Red Dot, and IDEA, and helped define the design language for future product lines.

• Plane: Strategic Integration

He mastered the art of "Form Follows Limitations." Through precise communication with stakeholders, he moved beyond purely aesthetic goals to find the "optimal solution" that aligned PMs, engineers, and marketers. He became the "glue" that held cross-functional teams together to drive organizational consensus.

• Volume: Driving Innovation Culture

As a leader of internal startup projects, Jie showed immense resilience while navigating "Pivot Hell." He also demonstrated technical foresight by self-learning Vibe Coding and teaching over 120 colleagues—including directors and senior management—integrate AI into design  workflows.